Well, do not feel bad, you are not alone. Car Insurance ads are mind-boggling. Most of them are based on price, then price, and lastly, price. Frankly, it is not that simple.I am sure you have heard the phrase, "A rose is a rose is a rose is a rose". Gertrude Stein wrote this in her 1913 poem from called Sacred Emily. When it comes to insurance the phrase should read, "A rose is not a rose is not a rose". Not all insurance is created equal. You have also probably heard the phrase, "If it sounds too good to be true, it probably is". This is true of auto insurance.Most people want a good deal. When you hear the TV shout, "You could save up to 40% on your car insurance", it gets your attention. Most people do not hear the word "could".