BuyerZone.com, LLC Blog Email Marketing Tip: Don't Forget the Preheader!

You work so hard to put together a compelling email campaign. You have your list set up, your HTML just right, and you're ready to hit send. But, there's one critical step that can't be overlooked - the preheader. In some email clients like Gmail and Apple Mail, there is space for approximately 85-140 characters [...]The post Email Marketing Tip: Don't Forget the Preheader! appeared first on About Leads.