BuyerZone.com, LLC Blog Tailoring Persona Research for a B2B Content Strategy

Creating a buyer focused content strategy needs information on your buyer, but more importantly the concerns that exist in the purchase of that product. I've put together some basic steps to combine the information you know about your customers, with the product information they need to know before making a purchase. Have questions about forming [...]The post Tailoring Persona Research for a B2B Content Strategy appeared first on About Leads.