C3 Metrics Blog Are The Hurdles For Outcomes-Based Measurement Surmountable?

Today, marketers are being held accountable for their organizational bottom line more than ever before. With transparency increasing across marketing departments and businesses, brand leaders are being asked to track every dollar spent and demonstrate to finance leads how they are impacting revenue. This reality, in tandem with marketer concern about how many of their […] The post Are The Hurdles For Outcomes-Based Measurement Surmountable? appeared first on C3 Metrics.