C3 Metrics Blog How Important Is Time To Financial Impact For Marketers?

Back in the day …I remember testing 104 different banners on a Yahoo home page media buy. The data was robust, and we had CTR answers on all 104 iterations within 24 hours. Lightning fast decisions can be intoxicating. But that was then, and perhaps we’ve all had too much to drink in the past […] The post How Important Is Time To Financial Impact For Marketers? appeared first on C3 Metrics.