C3 Metrics Blog Marketing Attribution – Have We Discovered John Wanamaker’s Missing Half?

John Wanamaker had it right, and wrong. He’s perhaps most famous for saying he knew that half his advertising dollars worked…he just didn’t know which half. He was right to ask the question because even advertising accountability today gets a lot of blank stares—and in today’s earnings environment we need much more. But Wanamaker was […] The post Marketing Attribution – Have We Discovered John Wanamaker’s Missing Half? appeared first on C3 Metrics.