C3 Metrics Blog Multi-Touch Attribution (MTA) Can Start a CMO / CFO Love Affair

Sometimes a relationship between CMO and CFO generates tension. When sales rise, the CMO / CFO relationship works. When sales slow, however, more meetings and calls happen. CFO to CMO: We need to cut budget We need to understand which advertising expenditures drive revenue and which don’t Both questions trigger a faster heartbeat. But the […] The post Multi-Touch Attribution (MTA) Can Start a CMO / CFO Love Affair appeared first on C3 Metrics.