C3 Metrics Blog Multi-Touch Attribution (MTA) Saves This Marketer Millions In Wasted Spend

Multi-Touch Attribution (MTA) focuses on media optimization, and on average, companies report 15%+ increase in advertising ROI and a 6X return on their attribution investment. This client's numbers are much greater than 15%! The nature of this marketer's product is such that it is a need based product service which only arises every 7 years. [...]The post Multi-Touch Attribution (MTA) Saves This Marketer Millions In Wasted Spend appeared first on C3 Metrics.