C3 Metrics Blog Why Is Multi-Touch Attribution (MTA) Better Than Last Touch?

Imagine the adrenaline pump that astronaut Neil Armstrong and his crew must have felt, preparing to hurdle through space with the intention of landing on the moon. And, imagine having to entrust your very life to the veracity of the extensive research done to prepare for such a historic journey. Research is creating new knowledge. […] The post Why Is Multi-Touch Attribution (MTA) Better Than Last Touch? appeared first on C3 Metrics.