Calyx Blog Simplicity: A Key Competitive Advantage for 2024

As lenders plan for 2024, many are facing the reality that the market will continue to be challenging given a thin housing inventory, elevated interest rates that are becoming the new normal, and the disappearance of the refinance market. But for loan originators (LOs) that have the tenacity to stay in the game, there are plenty of opportunities if they’re willing to get creative, embrace new technology and focus their strategy on a single principle: simplification. Even though the challenges of the current market seem complex, the secret to finishing out 2023 strong and starting 2024 with a bang is actually quite simple with a focus on the following three elements.