I get this question about once a week, "my German shepherd has itchy skin what causes that?" Well, there are a number of things that can cause dry skin in your pet. The winter months are as hard on a dogs skin as it is on our own skin. The heat from you heating and air unit, dries out their skin and coat, just like it dries our skin. You can't realistically rub lotion on them and their problems are usually best treated from the inside. So, I use some form of fish oi [...]