Canidium Blog Building a Business Case: Pricing and Quoting to Increase Profits

As a business leader, half your workday is probably spent brainstorming and planning strategic ways to increase revenue.You may try to break into new markets, launch new products, initiate new marketing campaigns, or any number of other creative attempts to drive profits.However, business leaders often overlook the simplest and most effective way to increase revenue on every sale: practicing better pricing.