Canvas Events Blog What is Brand Activation and how does it work?

Reading Time: 5 minutes Brand activation-it sounds a tad whimsical, doesn't it? Like the sort of thing you'd hear being spoken about in a £8-per-cup Soho café where everyone journals and discusses the 'essence of being.' But surprise! Brand activation is actually the not-so secret ingredient for turning a regular brand into a memorable experience. Think of it as [...]