Source: NutraIngredients-USA

Care/of: Care/of's rise and fall: What the company's financial circumstances reveal about the economics of personalized nutrition

Personalized nutrition company Care/of cancelled all subscriptions June 17 after parent company Bayer said it will be closing the subsidiaryâs operations. So what went wrong for the company that Bayer acquired for $225 million in 2020?

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Est. Annual Revenue
$5.0-25M
Est. Employees
100-250
Craig Elbert's photo - Co-Founder & CEO of Care/of

Co-Founder & CEO

Craig Elbert

CEO Approval Rating

100/100

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