CarParts.com: CarParts.com Shifts Focus to New Customers, B2B and Mobile App

CarParts.com is working to expand its customer base and reduce its marketing expenses as its traditional customer base has faced economic pressures. The online seller of auto parts and accessories has historically served cost-conscious consumers and used paid search to reach them. However, those consumers made a "significant pullback" on their spending in 2024, and [...] The post CarParts.com Shifts Focus to New Customers, B2B and Mobile App appeared first on PYMNTS.com.