Catapult PR-IR Blog 20 Quotes on Category Building to Sharpen your Messaging Strategy

The concept of category building enables organizations to differentiate themselves and redefine market landscapes, while opening creative and thoughtful conversations internally. Startup founders, business executives, and marketing gurus face an important question at some point in their careers: Are you trying to define (and own) a new or existing market category? The answer to this […] The post 20 Quotes on Category Building to Sharpen your Messaging Strategy appeared first on Catapult.