Will Accelerated Mobile Pages (AMP) Improve Search Engine Results? Just in case you are in a hurry, here’s the short answer. Yes. Here’s why. Accelerated Mobile Pages do exactly what their name implies – increase how quickly an article loads on a mobile platform. AMP coding strips content of slower loading scripts, simplifies image sizing and page layout, and prevents extensions from blocking page rendering. As a result, AMP pages seem to load instantly. The code is at the crux of an open-source initiative spearheaded by Google. AMP technology matters because online users have demonstrated an increasing appetite for instant gratification. In 2015 Apple and Facebook created proprietary publishing formats required for distributing content on their platforms. Users fell in love fast-loading, easy-to-digest content served up on their mobile phones and tablets. With instant information’s proliferation, speed trumped accuracy. The “instant news” phenomenon overwhelmed the slower, but arguably more reputable, information
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