Cedato Blog Direct-to-Player Advantage Brings Back Buyers Trust in SSPs & Exchanges

Header bidding delivered the great promise of providing sellers with better coverage of the demand sphere and providing buyers with better visibility into the supply sphere. But not without side effects. SPO is a product of the header bidding pandemonium that still creates cluttered wrappers, header tags and SSPs all running through the same publisher ...Continue reading "Direct-to-Player Advantage Brings Back Buyers Trust in SSPs & Exchanges"The post Direct-to-Player Advantage Brings Back Buyers Trust in SSPs & Exchanges appeared first on Cedato.