Cedato Blog User Experience Is No Longer Just A Publisher Concern

Every marketer strives to elevate brand recall, awareness and purchase intent in executing a campaign. When it comes to defining campaign goals, most marketers will usually adhere to the standard Viewability, Brand Safety and Fraud benchmarks for qualifying the quality of the environment the brand will appear in. However, today's standard guidelines are lacking. While ...Continue reading "User Experience Is No Longer Just A Publisher Concern"The post User Experience Is No Longer Just A Publisher Concern appeared first on Cedato.