Celect: Nike (NKE.NYSE) jumps on the technology bandwagon with Celect acquisition

Whenever another company picks up some new information technology designed to gather, collate and otherwise store information, this William Gibson quote comes to mind: "The future is already here - it's just not very evenly distributed." For example, earlier this week Nike (NKE.NYSE) acquired Celect, a Boston-based retail predictive analytics and demand sensing firm as [...]