Cellfire: Catalina Acquires Cellfire To Tie Mobile Offers To In-Store Sales

Catalina, a purveyor of consumer purchase insights for CPGs, has acquired digital coupon company and "instant savings" application Cellfire for an undisclosed sum. Cellfire bridges the gap between digital coupons and store loyalty systems, first launching its service with grocer Kroger in 2008; additional roll-outs with Safeway, CouponLink, ShopRite, Giant Eagle and Stop 'n Save […]