Press Release: Cellfire : Catalina Completes Acqusition of Cellfire as Major Milestone in Digital Coupons is Reached

ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Catalina, the personalized digital media company, has completed the acquisition of Cellfire, the leading provider of load-to-card (L2C) digital coupons in the consumer packaged goods (CPG) market. On the heels of this acquisition, Cellfire reached an important milestone: one billion digital coupons downloaded to shoppers' loyalty cards. "Our acquisition of Cellfire and this exciting milestone reflect the explosive growth of load-to-card offers in the U.S.,