Cellucor: C4 Energy Enlists More College Athletes To Prove That Its Products Are Legitimate

Since the first NIL-driven March Madness in 2022, brands occasionally pull a whole bunch of college athletes onto their sports marketing team. In C4 Energy's case, the company has drafted 128 basketball players from every team in the men's and women's tournament to fill its March Madness name, image, and likeness (NIL) sponsorship roster and...