Celsius Gkk International Blog So, Is It Lead Generation or ABM?

One of the main questions we get asked by our clients here at Celsius, is should we focus on lead generation or Account Based Marketing? And our answer is simple. It's not necessarily one way, or the other. Many marketers treat lead generation strategies like an old pair of slippers. They are comfortable, you are used [...]The post So, Is It Lead Generation or ABM? appeared first on Celsius GKK International.