Cerelia: Crlia's UK expansion drive hits a snag as competition authorities block Jus Rol acquisition deal

UK - French-based baked goods manufacturer Cérélia has been blocked by the UK Competition and Markets Authority (CMA) from acquiring the Jus Rol brand from American multinational consumer goods company General Mills. Jus-Rol is the best-selling brand in the bake-at-home dough category and its acquisition would have greatly bolstered Cérélia's market position as the largest...