Cerelia: UK regulator warns takeover of Jus-Rol may harm competition

CMA asks dough brand and French buyer Cérélia to address concerns that prices will rise and quality will fallThe takeover of the Jus-Rol brand by a French-owned rival pastry maker could harm competition, resulting in higher prices and lower quality products for customers, a UK watchdog has warned.The Competition and Markets Authority said it was particularly concerned about potential price rises for Jus-Rol items - which include dough for puff and shortcrust pastry, pizza, and pain au chocolat - given how stretched household budgets were because of the cost of living crisis. Continue reading...