Certona Blog 4 Questions to Help You Choose Between a CDP or a Personalization & Testing Engine

In an earlier post, we outlined how you can secure budget for a personalization solution that will help you achieve your goals, please stakeholders, and show demonstratable ROI. But how do you know whether a CDP (Customer Data Platform) or Personalization & Testing Engine is the right tool for your business? We’ve got four questions… The post 4 Questions to Help You Choose Between a CDP or a Personalization & Testing Engine appeared first on Monetate.