ChannelAdvisor: MiKMak acquires ChannelAdvisor Shoppable Media and Brand Analytics divisions | Mobile Marketing Magazine

Software company, MikMak , has acquired ChannelAdvisor's Shoppable Media and Brand Analytics product lines from CommerceHub , a commerce network used by more than 40,000 of the world's leading retailers and brands. CommerceHub acquired ChannelAdvisor late last year. MikMak said the deal would strengthen the breadth and depth of its commerce insights, and enhance its professional services and customer support team with additional resources. It also marks the start of a strategic partnership between MikMak and CommerceHub. The transaction allows CommerceHub to focus on its solutions for marketplaces, drop shipping, retail media and digital marketing while partnering with MikMak to continue to serve mutual customers. "To thrive in today's market, brands need...