Source: The Business Journals: Kansas City

Charlie Hustle: Kansas City gets a new (but familiar) regional brand

A partnership between the Kansas City Area Development Council and apparel company Charlie Hustle will bring the company's KC Heart logo beyond T-shirts. The KCADC plans to unveil a massive regional branding project at its annual meeting on Friday. Charlie Hustle's KC Heart now will become an all-encompassing symbol used in the attraction of visitors, new residents and new businesses. The heart won't have a tagline with it, but it pays respect to Kansas City's geography (its old slogan...

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Est. Annual Revenue
$25-100M
Est. Employees
25-100
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Co-Founder

Holly McAnulty

CEO Approval Rating

90/100

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