Pladis has announced the launch of a new £4.5m ATL campaign for its £71m Jacob's Mini Cheddars brand. The 'Welcome to Cheddar Town' campaign has launched via a new TV creative (see below) as part of a 7-week campaign and (more...)The post Pladis Unveils £4.5m TV And Social Campaign For Mini Cheddars appeared first on KamCity.