Chief Marketer Blog Why Razorfish Is Prioritizing Podcast Ads And Second-Party Data

No longer simply an audio-based medium, podcasts have become the cultural successor to late night talk shows, according to Razorfish EVP of Media Rob Silver. AdExchanger catches up with Silver at CES to learn how the Publicis-owned agency helps brands connect with their customers through meaningful media experiences. The post Why Razorfish Is Prioritizing Podcast Ads And Second-Party Data appeared first on Chief Marketer.