Chipotle: NHL renews regional tie-up with Chipotle Mexican Grill

Chipotle became an official NHL partner in 2021. (Credit: NHL) Ice hockey's NHL has today announced a multi-year extension of its North American partnership with restaurant chain Chipotle Mexican Grill. The renewal maintains Chipotle as the official Mexican-themed quick service and fast-casual restaurant of the NHL. Go deeper with GlobalData Reports Business of Major League Baseball (MLB) 2023 - Property Profile, Sp... Reports Americas Alcoholic Beverage Sport Sponsorship Landscape - Analysing... Data Insights The gold standard of business intelligence. Find out more Through the extended deal, the company will continue receiving prominent brand exposure through the league's corner in-ice brand positions for all US and Canadian Stanley Cup playoffs games and through virtual slot in-ice ads and digital enhanced dasherboards. Chipotle and the NHL will continue collaborating on fan engagement initiatives across Chipotle and NHL-controlled broadcast, digital, and social media platforms, and at marquee NHL events. The restaurant became an official NHL partner in 2021. As part of the extension, Chipotle will be an official partner of the National Hockey League Players' Association for the first time. The NHL recently extended its US partnership with Japanese car manufacturer Honda and agreed a new commercial tie-up with Palo Alto Networks. Sign up for our daily news round-up! Give your business an edge with our leading industry insights. Sign up