Chipotle: Chipotle's "Burrito Vault" game offers prizes, boosts engagement

Chipotle is celebrating National Burrito Day with the return of its "Burrito Vault" game. This Wordle-like game within the Chipotle app allows loyalty members to guess a burrito order for a chance to win prizes. Unlike standard discounts, the "Burrito Vault" encourages interaction. Players can win free burritos, reward points, or even a year's supply. Last year's game saw over two million plays. This year, a new code is released hourly, giving players four attempts to guess the burrito combination. Correct guesses can earn a free entree, while being the first earns free burritos for a year.