Chirpify Blog CPG Loyalty Program Challenges

Consumer Packaged Goods (CPG) or Fast-Moving Consumer Goods (FMCG) customer loyalty programs face unique challenges. The largest challenge is data, as CPG sales data is mainly owned by retailers who control the POS systems. Some CPG companies have tried to combat this by creating mechanisms for the consumer to share their purchase data by uploading receipts. [...] The post CPG Loyalty Program Challenges appeared first on Chirpify.