Cibo Blog The Principles of Great Brand Storytelling are Timeless

Great copywriters made their marks during the first 50 years of the 20th century. Some, such as David Ogilvy, built agencies based on the idea that advertising copy alone could capture the consumer's interest and loyalty. Television, however, along with the new discipline of brand management and the beginnings of cost concerns, soon shifted standards. [...]The post The Principles of Great Brand Storytelling are Timeless appeared first on Cibo..