Cibo Blog Why Brand Strategy Is Dead—and Where You Should Focus Next

Remember the good old days when we controlled our own brand perception? We spent hours creating messaging platforms. We used those platforms as the basis of all our marketing and advertising programs. We went to market with our message—and not everybody embraced it, of course. But at least we knew we had control of how […] The post Why Brand Strategy Is Dead—and Where You Should Focus Next appeared first on Cibo..