Cipher Systems, LLC Blog 7 Market Research Examples for Competitive Intelligence

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop  new insights into their target customers, competitors, and the industries in which they compete.  🔎 Related: Types of market research (examples + tips) In many organizations market research and competitive intelligence report into different areas of a company. Therefore it’s common that key information  is not shared between the two teams. Even though  both practices seek to uncover similar insights, and both work towards the same end goal: providing leaders with high-quality information that increases clarity in decision-making. The product of competitive intelligence analysis can absolutely shape the market research process, and the reverse is also true.  Viewed this way, it’s easy to see the synergies between market research and competitive intelligence. But, unless you have the requisite experience, personnel, and technology, actually realizing the value of the market research - competitive intelligence relationship in your own organization can be challenging.  🔎 Related: Choosing the right competitive intelligence tools for your organization We’re here to help you address those challenges. In this article, we’ll provide seven examples of the different types of market research you can perform, and illustrate exactly how they link to the practice of competitive intelligence.