Cipher Systems, LLC Blog Types of market research (examples + tips)

Types of market research Exploratory market research is geared toward uncovering new ideas and testing assumptions. Primary market research is when you use various techniques to directly collect data from a large number of participants.  Secondary market research (also: “dark research) uses existing sources of information to build a more complete understanding of the topic being researched. Prediction market research helps companies understand how new trends will develop, enabling them to forecast the size of the market and understand future demand for their products.