City Paper Co. started in Birmingham in 1897, and has been a family affair ever since. Weathering two World Wars, a depression, a recession and innumerable moments of economic turbulence, City Paper Co. has been in the Friedman family since the beginning and is now owned and operated by Birmingham-native Paul Friedman Jr. and his wife Cathy, along with a host of other members of the Friedman family. "If there is one thing I think that you can zone in on, it's the ability to change and diversify,"…