ciValue: NielsenIQ Acquires ciValue To Support Personalisation Capabilities

NielsenIQ acquired ciValue, a provider of cloud-based loyalty programs with advanced artificial intelligence. Integrating ciValue's platform into NielsenIQ's Connect platform will provide audience building and insights for retailers. This dynamic platform will also support personalisation capabilities. "Integrating the ciValue platform with Connect is a game-changer for retailers globally," said Xavier Facon, global head of retail [...] The post NielsenIQ Acquires ciValue To Support Personalisation Capabilities appeared first on MartechVibe.