ciValue: NielsenIQ acquires retail AI platform provider ciValue

NielsenIQ announced they have acquired ciValue, a SaaS (Software as a Service) vendor of choice for retailers globally that powers loyalty programs with advanced AI technology. With this acquisition, NielsenIQ's Retail Media vertical takes its next steps towards enabling smarter, more automated and more scalable retail media programs. Integrating ciValue's global platform assets into NielsenIQ's [...]The post NielsenIQ acquires retail AI platform provider ciValue appeared first on MediaBrief.