Clarkston Consulting Blog How Companies Can Optimize the Customer Journey in CPG

Today’s customer journey in CPG is more fluid than ever, with consumers interacting with brands across a variety of digital and physical touchpoints. From social media shopping to in-store experiences, each interaction must feel connected and consistent to meet heightened customer expectations. Disruptions or inconsistencies across any touchpoint can lead to dissatisfaction and lost opportunities.  […] The post How Companies Can Optimize the Customer Journey in CPG appeared first on Clarkston Consulting.