Clean.io Blog Creating An Ad Retargeting Strategy For The Budget Conscious Consumer

According to Business Insider, new customers are twice as likely to leave your site without making a purchase, and it's the repeat customers who most boost revenue as they typically make up about 60% of your business. Instead of getting discouraged from having a high bounce rate from these first-time visitors, keep in mind that they sometimes just need time to acquaint themselves with your brand and learn a little more about your offerings before making a purchase. This can be especially true for consumers who are very thoughtful about their spending and not willing to buy a product that they are unfamiliar with. A great way to help them to keep your brand top of mind is to have a strategy in place that targets visitors that left without purchasing and redirect them back.