ClearPivot Blog Google Ads for Senior Living Communities: An Introductory Guide

The approach to Google ad campaigns for senior living communities is different from any other industry. Making the choice to move into senior living can be a nerve-wracking process for your future resident and their adult children alike, and the need for empathy is more pronounced than in almost any other line of work. There are plenty of individuals that would thrive in your community, so it’s crucial to make sure they know about it. So what do you need to know to run a successful Google ad campaign for a senior living community?