Clever Girls Collective Blog Why Your Marketing Budget Should Include influencer Marketing Spend

Influencer Image created for Tillamook and Decoy   influencer marketing accomplishes much more than brand awareness Influencer Marketing is great for building brand awareness, we know this. But did you know that Influencer Marketing is powerful at EVERY level of the user journey? Influencer marketing boosts awareness and discovery of your brand, fuels purchase consideration, and drives purchase intent!  By looking at influencer marketing as a direct channel to your customers throughout their buying journey, you begin to see how micro-targeting at the right place, time, and stage is not only possible but powerful. That's exactly why you should be investing in this strategy. It's easily one of the most useful and influential tools in your marketing plan. Let us break it down...