Closely: UpCurve Buys Closely to Boost ThriveHive's Marketing Tech Offerings

The trend of consolidation in the marketing technology sector continues: Quincy, MA-based UpCurve announced this morning it has acquired Closely, the Denver-based startup behind the social marketing mobile app, Perch. Terms weren't disclosed. Eight-year-old Closely, led by MapQuest co-founder Perry Evans, previously raised at least $3.6 million from investors, according to SEC filings. UpCurve, formerly [...]