CMX Blog 8 Strategies to Improve Your Brand Consistency

"Your brand is the single most important investment you can make in your business" - Steve Forbes, Chairman and Editor-in-Chief of Forbes MediaConfused customers buy nothing, and acquiring new customers can cost 25 times more than keeping existing ones. Brand consistency is the cure for such confusion, helping you to gain and retain customers. This is why brand consistency should be a top priority. Here, we'll look at brand identity, the importance of brand consistency, and discuss a few practical ways to create brand and franchise consistency by drawing on some examples from leading brands.