CMX Blog Why Ethical Sourcing is Critical for Your Business

How consumers are driving the demand for sustainability.Ethical sourcing involves all people and processes partaking in product creation, and ensures products have been obtained and made responsibly and sustainably (e.g., employees work safely and are treated fairly, environmental and social impacts are minimized, animals are treated fairly, etc).Conversations related to nature loss, as measured by Twitter mentions, have increased by 65% since 2016. Also, searches for "sustainable goods" have seen a whopping global increase of 71% since 2016. This shows that consumers are undergoing a massive behavioral shift, and specifically, they want their goods to be ethically sourced.