Press Release: Coldwater Creek : Coldwater Creek Transforms its Ecommerce with BigCommerce and a Future-Proof Technology Stack

AUSTIN, Texas--(BUSINESS WIRE)--BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced Coldwater Creek, a leading specialty retailer of women's apparel, has launched a new ecommerce site with a modernized tech stack on the BigCommerce platform. Coldwater Creek, a 40-year-old direct-to-consumer brand, faced an opportunity to upgrade its technology and replace its ecommerce platform to provide the company an ability