Collective: The Audience Engine Blog Getting The Best Content, Quality, and Performance For Your Advertising Dollar

For brand marketers, purchasing programmatic advertising can seem complex, convoluted, and costly. With fragmented ad-tech platforms, numerous specialty agency partners, and an inefficient and often intransparent process siphoning off more than 46 percent of every dollar spent in the media supply chain, no wonder there is a clamor for more control and visibility. To streamline [...]